AIG Travel Trend Survey - IN.Deed Communications
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Client

AIG Malaysia

Category
Others
About This Project

Remembering Travel Insurance with AIG

Challenge:

To bring to mind the need for travelers to think of travel insurance before they go on their trips

 

Solution:

IN.Deed initiated a Travel Trend Survey amongst Malaysians to show that travel insurance is actually very affordable and should be considered by every traveller.

The launch event was strategically held at Aquaria KLCC to give the media an experience that every trip can be experienced to its fullest potential if you are have complete peace of mind and the survey results were revealed by underwater divers inside the aquarium itself.

Media that attended included travel desks of major dailies, travel magazines, online media as well as selected business and lifestyle media.