KIX HD
Challenge:
To launch a new TV programme based in Hong Kong with celebrities from other countries (besides Malaysia) who have a niche following
Solution:
To launch The Ultimate BROcation, an original production by KIX HD starring 4 male celebrities from Malaysia (a hip hop artiste), Singapore, Thailand and the Philippines exploring Hong Kong as the ultimate guys’ playground, IN.Deed kickstarted discussions with various media and pitched for collaborations, special interviews, video stories and exclusive feature article placements, besides organizing a fun launch event at a local musically-inspired cafe.