KidZania SportZ 2017 Launch - IN.Deed Communications
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KidZania Kuala Lumpur

About This Project

KidZania Celebrates the 29th SEA Games 


To break through all the news about the 29th SEA Games, making it relevant for children today



IN.Deed collaborated with KidZania Kuala Lumpur (KZKL) to develop a creative “Olympic Torch Relay” launch gambit involving the CongreZZ Kids and KZKL while leveraging Malaysia’s sports icons who were also present at the launch – Ravi ‘Everest’; multiple SEA Games gold medallist swimmer Jeffrey Ong; and Coach and Team Captain of the Malaysian Blind Football Team Sunny Salesh and Mohd Amirul Arif, respectively.

The result? The KidZania SportZ 2017 programme, supported by the Ministry of Youth & Sports, was a resounding success!