Huggies® (Kimberly-Clark)
Challenge:
To create excitement and talkability surrounding the new innovations behind the upgraded Huggies® Dry Pants
Solution:
IN.Deed called on Malaysians to take on the challenge in testing out the “new, superior standard in comfort and protection” in diaper pants through the Malaysia Book Of Records platform, and also engaged 4 celebrity moms to generate more hype during the launch and record-setting attempt.