Huggies® Dry Pants - IN.Deed Communications
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Client

Huggies® (Kimberly-Clark)

Category
Family
About This Project

Huggies® Dry Pants Creates a New Record

Challenge:

To create excitement and talkability surrounding the new innovations behind the upgraded Huggies® Dry Pants

 

Solution:

IN.Deed called on Malaysians to take on the challenge in testing out the “new, superior standard in comfort and protection” in diaper pants through the Malaysia Book Of Records platform, and also engaged 4 celebrity moms to generate more hype during the launch and record-setting attempt.