HBO Asia - The Oscars - IN.Deed Communications
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Client

HBO Asia

Category
Entertainment
About This Project

Presenting the Oscars to Malaysian Media

Challenge:

To help HBO milk publicity for the Academy Awards premiere on the channel for the 3rd time, with a limited budget

 

Solution:

With very little budget to organize big media roll-out initiatives, IN.Deed brought the Oscars to life right on Malaysian soil with a series of small but experiential media initiatives which included setting up an Academy Awards-themed newsroom for a media group at their office.

The result? An extensive Oscar-worthy coverage of the show on the channel!