HBO Asia
Challenge:
To help HBO milk publicity for the Academy Awards premiere on the channel for the 3rd time, with a limited budget
Solution:
With very little budget to organize big media roll-out initiatives, IN.Deed brought the Oscars to life right on Malaysian soil with a series of small but experiential media initiatives which included setting up an Academy Awards-themed newsroom for a media group at their office.
The result? An extensive Oscar-worthy coverage of the show on the channel!