HBO Game of Thrones - IN.Deed Communications
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HBO Asia

About This Project

The Countdown to the Final Journey for the Throne


To reel in more Game of Thrones fans and bring the much-anticipated series closer to fans in the lead up to the premiere



IN.Deed kickstarted the excitement five months ahead of the final season premiere with media teasers which generated some social media hype, followed by a barrage of news releases, phoners, junkets as well as engagements with social influencers who are also passionate fans of the series.

To enhance the show’s presence on-ground, IN.Deed struck up a partnership with The Coffee Bean & Tea Leaf® which saw hundreds of Malaysians and fans standing in line to claim their exclusive Game of Thrones-themed beverage. These led to enhancing the anticipation for the premiere and built excitement for the series right to the end.