HBO Asia
Challenge:
To reel in more Game of Thrones fans and bring the much-anticipated series closer to fans in the lead up to the premiere
Solution:
IN.Deed kickstarted the excitement five months ahead of the final season premiere with media teasers which generated some social media hype, followed by a barrage of news releases, phoners, junkets as well as engagements with social influencers who are also passionate fans of the series.
To enhance the show’s presence on-ground, IN.Deed struck up a partnership with The Coffee Bean & Tea Leaf® which saw hundreds of Malaysians and fans standing in line to claim their exclusive Game of Thrones-themed beverage. These led to enhancing the anticipation for the premiere and built excitement for the series right to the end.