HBO Game of Thrones - IN.Deed Communications
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Client

HBO Asia

Category
Entertainment
Tags
#hbogot
About This Project

The Countdown to the Final Journey for the Throne

Challenge:

To reel in more Game of Thrones fans and bring the much-anticipated series closer to fans in the lead up to the premiere

 

Solution: 

IN.Deed kickstarted the excitement five months ahead of the final season premiere with media teasers which generated some social media hype, followed by a barrage of news releases, phoners, junkets as well as engagements with social influencers who are also passionate fans of the series.

To enhance the show’s presence on-ground, IN.Deed struck up a partnership with The Coffee Bean & Tea Leaf® which saw hundreds of Malaysians and fans standing in line to claim their exclusive Game of Thrones-themed beverage. These led to enhancing the anticipation for the premiere and built excitement for the series right to the end.