Disney Channel (The Walt Disney Company SEA)
“Jom Hijaukan Malaysia!” with Disney Channel
To come up with a pro-social idea to engage with schoolgoing children and local celebrities to help make the world a better place
IN.Deed developed a focused tree-planting project designed to empower kids aged 9-14 to help reforest part of a local wetlands area, along with local celebrities who were the BM voice talents of a newly-launched Disney Channel show.
The results? Engagement with more than 300 school children and extensive coverage in national media including newspaper, print and TV news with good photo opportunities with the talents.