CB&TL Granita Iced Tea Launch - IN.Deed Communications
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The Coffee Bean & Tea Leaf® Malaysia

About This Project

A Refreshing Take on a New Beverage Launch


To find a creative way to launch a new series of granita iced teas by The Coffee Bean & Tea Leaf® to the targeted customer base of young people



IN.Deed proposed and carried out a collaboration with a local university’s design school to run an art competition called ‘The Granita Art Jam’ to get students to design their own fresh rendition of artwork inspired by this new spring beverage.

The results? Most of the students of the design school participated in this challenge, amidst media publicity and an exciting prize-giving finale at the university’s in-house The Coffee Bean & Tea Leaf® store.