The Countdown to the Final Journey for the Throne Challenge: To reel in more Game of Thrones fans and bring the much-anticipated series closer to fans in the lead up to the premiere Solution: IN.Deed kickstarted the excitement five months ahead of the final season premiere with media teasers which...
Transforming the Eucerin Brand in 14 Days Challenge: To prove how the new Eucerin ProACNE Solution: AI Clearing Treatment brightens skin and clears acne quickly and effectively Solution: IN.Deed took to social media in a big way and put the skincare product in the hands of 95 non-paid influencers...
Malaysia's First Vinda Deluxe Tissue Wedding Gown Challenge: To make the brand stand out in a crowded market when it debuts in Malaysia Solution: IN.Deed stole the heart and mind of Malaysians when it partnered well-known designer Nurita Harith to create Malaysia's first-ever tissue wedding gown that uniquely showcased...
KidZania Celebrates the 29th SEA Games Challenge: To break through all the news about the 29th SEA Games, making it relevant for children today Solution: IN.Deed collaborated with KidZania Kuala Lumpur (KZKL) to develop a creative “Olympic Torch Relay” launch gambit involving the CongreZZ Kids and KZKL while leveraging...
A Breakthrough on Period Talks with Libresse Challenge: To help Libresse break from the norm and level up on communication about period management Solution: IN.Deed led the launch of the 'Let's Get Real' campaign to trigger conversations and have women rethink what was depicted as “realities” in sanitary pad...
A Refreshing Take on a New Beverage Launch Challenge: To find a creative way to launch a new series of granita iced teas by The Coffee Bean & Tea Leaf® to the targeted customer base of young people Solution: IN.Deed proposed and carried out a collaboration with a local...
KIX HD Kicks Off The Ultimate BROcation Challenge: To launch a new TV programme based in Hong Kong with celebrities from other countries (besides Malaysia) who have a niche following Solution: To launch The Ultimate BROcation, an original production by KIX HD starring 4 male celebrities from Malaysia (a...
Bringing the MasterChef Brand to Asia for the First Time Challenge: To keep the hype and excitement going for 7 months about MasterChef Asia, building on each episode’s results as they are announced each week Solution: IN.Deed built an extensive PR strategy across various platforms to launch...
Remembering Travel Insurance with AIG Challenge: To bring to mind the need for travelers to think of travel insurance before they go on their trips Solution: IN.Deed initiated a Travel Trend Survey amongst Malaysians to show that travel insurance is actually very affordable and should be considered by...
Huggies® Dry Pants Creates a New Record Challenge: To create excitement and talkability surrounding the new innovations behind the upgraded Huggies® Dry Pants Solution: IN.Deed called on Malaysians to take on the challenge in testing out the “new, superior standard in comfort and protection” in diaper pants through the...