The Countdown to the Final Journey for the Throne Challenge: To reel in more Game of Thrones fans and bring the much-anticipated series closer to fans in the lead up to the premiere Solution: IN.Deed kickstarted the excitement five months ahead of the final season premiere with media teasers which...
KIX HD Kicks Off The Ultimate BROcation Challenge: To launch a new TV programme based in Hong Kong with celebrities from other countries (besides Malaysia) who have a niche following Solution: To launch The Ultimate BROcation, an original production by KIX HD starring 4 male celebrities from Malaysia (a...
Bringing the MasterChef Brand to Asia for the First Time Challenge: To keep the hype and excitement going for 7 months about MasterChef Asia, building on each episode’s results as they are announced each week Solution: IN.Deed built an extensive PR strategy across various platforms to launch...
Presenting the Oscars to Malaysian Media Challenge: To help HBO milk publicity for the Academy Awards premiere on the channel for the 3rd time, with a limited budget Solution: With very little budget to organize big media roll-out initiatives, IN.Deed brought the Oscars to life right on Malaysian...