Raising awareness of RSV and its impact on Singapore’s youngest and most vulnerable patients.

As Sanofi’s communications partner, we developed an integrated public education campaign spanning digital content, influencer engagement, media relations and community outreach. From launching TogetherAgainstRSV.sg to activating over 100 influencer posts and securing more than 400 pieces of media coverage, the campaign brought the conversation around RSV to parents and caregivers across Singapore.

The campaign culminated in a Singapore Book of Records achievement for the Largest Mural of Magnetic Hands, turning public pledges into a visible reminder of the community’s commitment to protecting babies from RSV.